Geoff Merten

About Geoff Merten

Self-starting professional with experience developing, managing and executing objectives, strategies, and logistics for marketing and public relations campaigns. Excellent communication and \"people\" skills combined with the ability to coordinate, manage, negotiate, motivate and energize. A team player who can also work independently, a lifelong lover of golf and an avid sports fan in general especially the San Diego Padres & Chargers.Specialties- Planning, Managing and Executing Marketing & Public Relations Programs - Written & Oral Communication - Analyst, Media & Vendor Relations - Advertising/Lead Generation- Marketing Automation- Budget Creation & Management

Experience

1. Senior Marketing Manager, Sage Mid-market & Crm Solutions

   Sage

   Oct 2011 — Present · Irvine, CA, US

   Develop marketing strategy and executable customer marketing plan for Enterprise Resource Planning (ERP) customers across four product lines.(Sage 100 ERP, Sage 300 ERP, Sage 500 ERP and Sage X3 ERP) • Responsible for annually generating 1,500 marketing qualified leads from customer base of roughly Manage annual budget greater than $400K• Work closely with internal sales teams and business partners (resellers) to ensure marketing campaigns align with sales revenue goals • Conduct a minimum of four lead generating marketing campaigns per quarter. Campaigns include webcasts, drip marketing/lead nurturing, events, interactive infographics, website creation, direct mail and videos • Utilize Eloqua marketing automation solution for creating, managing, and reporting on marketing campaigns.• Provide content and ensure information is promoted properly across all social media outlets• Work with marketing agencies and internal resources to create collateral, sales tools, website content/creation, campaign content• Work with endorsed partners, including Avalara, HighJump, Altec, Vineyardsoft and others to market their third party “add on” solutions to Sage ERP customers• Regularly report on marketing plan objectives, discuss results with senior management and adjust strategies as needed

Education

• UC Santa Barbara

  Bachelors, Communication

  1995 — 2000

Skills

• Sales
• Product Marketing
• Account Management
• Press Releases
• Corporate Communications
• Public Relations
• Marketing
• Cross-Functional Team Leadership
• Enterprise Software
• Marketing Strategy
• Advertising
• Strategy
• Management
• Social Media
• Strategic Partnerships
• Crm
• Saas
• Marketing Communications
• Lead Generation