Geoff Golub
Brand Builder | Innovator | Business Leader
- Role
- Director, Brand Management - Camping at Johnson Outdoors
- Location
- Racine, WI, US
- LinkedIn followers
- 500 followers
About Geoff Golub
Innovative marketing leader with expertise in creating and driving strategic initiatives that create breakthrough results. Recognized for elevating brand equity, consumer engagement and product portfolio through deep consumer insights. Demonstrated experience in client, retail and agency environments across multiple categories, iconic brands, consumer segments and business challenges. Key Competencies:• Brand Management• E-commerce• Integrated Marketing• Innovation/Product Development• Shopper Marketing• Online & Content Marketing• Financial/Analytical Acumen• Revenue and Profit Growth• Cross Functional Leadership• Team BuilderContact me at G••••••••@gmail.com
Experience
Director, Brand Management - Camping
Aug 2024 — Present
Education
Fairfield University
BS, Accounting
Skills
- Marketing Research
- Global Marketing
- Shopper Marketing
- Marketing Communications
- Brand Architecture
- Nielsen
- Market Planning
- Marketing
- Trade Marketing
- Media Planning
- Consumer Products
- Brand Equity
- Digital Marketing
- Customer Insight
- Competitive Analysis
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Fmcg
- Market Research
- Integrated Marketing
- Segmentation
- Marketing Management
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