Gentry Allen

Live Stream Operations Manager @L'Oréal

London, GB

LIVE Stream Operations ManagerCurate and program captivating livestream content for each brand on TikTok Shop. Collaborate closely with marketing teams to align livestreams with brand strategies and product launches. Develop and maintain a content calendar for a consistent and engaging livestream schedule.[Talent Recruitment And Training]- Identify and recruit livestream talent aligned with each brand\'s identity and values- Provide comprehensive training to livestream hosts, focusing on brand representation and audience engagement.[Studio Operations And Partner Agency Management]- Ensure the smooth operation of livestream studios, coordinating with a partner agency for technical support- Oversee the setup and maintenance of equipment, ensuring high-quality livestream visuals and sound- Manage the relationship with the partner agency responsible for optional studio operations.[GMV Targets And Brand Equity]- Set and achieve targets for improving GMV efficiency in brand-specific livestreams- Analyze data to identify trends, areas for improvement, and opportunities for growth- Implement strategies to enhance ROI while preserving and promoting brand equity.