Genna Koppes
Email Marketing Specialist
- Role
- Senior Marketing Consultant at KeyBank
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Genna Koppes
I am a front end developer, specializing in email. I work in an innovative digital…
Experience
Senior Marketing Consultant
Mar 2018 — Present · Cleveland, OH, US
Develops, builds, and deploys email campaigns, to include: HTML development/editing, campaign setup, testing, deployment, and reporting• Acts as a strategic and collaborative advisor for the line of business by providing effective email marketing advice • Delivers assigned marketing emails within scope and timeline• Manages reporting and tracking functions for assigned campaigns• Possesses a test and learn mindset by recommending and implementing email tests• Analyzes and interprets email performance metrics and provides recommendations to improve campaigns• Ensures emails follow industry best practices and KeyBank Compliance requirements• Implements dynamic content for personalization and segmentation of emails as needed
Education
Kent State University
Bachelor
2008 — 2011
Skills
- Social Media
- Marketing
- Html
- Social Media Marketing
- Management
- Indesign
- Inbound Marketing
- Public Speaking
- Hubspot
- Exacttarget
- Event Management
- Newsletters
- Event Planning
- Email Marketing
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