Genie Lutz

About Genie Lutz

I’m a Fractional CMO for law firms and professional services firms, helping leadership teams solve stalled law firm growth, unclear positioning, and underperforming legal marketing strategy.Most law firms don’t lose because of talent. They lose because their go-to-market (GTM) breaks upstream - in search, AI summaries, and side-by-side comparisons — long before a prospect ever calls.At Precision Practices, I work as a Fractional CMO for law firms, partnering with founders and managing partners to design legal marketing strategy, modern professional services GTM, and revenue systems that convert visibility into qualified demand.As a Fractional CMO for law firms, my work focuses on: Law firm growth strategy and market positioning Legal marketing strategy across search, AI, and content Professional services GTM design and revenue operationsCore focus areas - law firm growth & GTM, professional services growth & GTM Law firm marketing and growth strategy: positioning, practice area focus, intake and conversion, referral strategy Revenue operations for professional services: aligning marketing, sales, and operations so the pipeline is real, not theater Legal messaging and brand repositioning: turning complex expertise into simple stories that attract the right clients Diagnostics and audits: rapid, practical assessments of pipeline, client experience, and market presence Executive advisory: founder and C-suite sounding board for growth, transition, and reinventionWho I helpI work with law firms and professional services firms facing challenges such as: Stalled law firm growth and inconsistent pipeline Professional services firms struggling to grow Legal marketing investments that are not delivering meaningful ROI Weak search and AI visibility that does not match expertise Fragmented marketing with no integrated GTM strategy Launching new practices or services without clear, compelling positioningWhat sets me apartI don’t sell templates or noise. I take the time to understand each firm’s reality and design legal marketing strategy and GTM systems that actually work.If you’re staring at ambitious growth goals and a messy path to get there, that’s where I do my best work. Message me here on LinkedIn or visit precisionpractices.com to compare notes.

Experience

1. Founder & Fractional CMO for Law Firms Precision Practices

   Precision Practices

   Jul 2025 — Present

   Serve as Fractional CMO for law firms and professional services firms, partnering directly with founders and managing partners on growth, positioning, and go-to-market strategy Lead law firm growth strategy engagements focused on stalled pipeline, unclear positioning, and underperforming legal marketing strategy Design and execute legal marketing strategy across search, AI visibility, content, and referrals to influence decisions before the first call Build and refine professional services GTM models that align marketing, intake, sales, and operations into a single revenue system Diagnose breakdowns in visibility, conversion, and client experience through structured audits and practical growth diagnostics Advise law firm leadership on practice-area focus, messaging, pricing signals, and market differentiation Act as an executive advisor to founders and C-suite leaders navigating growth, transition, or repositioning Translate complex legal expertise into clear, credible narratives that attract higher-quality clients and opportunities

Education

• Rice University

  M.S., Biology

• Rice University

  BS , Biology/Biological Sciences, General

Skills

• Strategic Planning
• Business Planning
• Marketing Strategy
• Product Marketing
• Business Management
• New Business Development
• New Media Strategy
• Online Marketing
• Program Management
• Online Advertising
• Management
• Online Reputation Management
• Online Communications
• Internet
• Online Lead Generation
• Online Publishing
• Digital Marketing
• SEO
• Strategy
• Crm
• E-Commerce
• Digital Media
• Social Media Marketing
• Social Media
• Brand Development
• Business Development
• Management Consulting
• Marketing
• Entrepreneurship
• Advertising
• Leadership
• Ppc
• Copywriting
• Website Development
• Business Strategy
• Business Intelligence
• Content Strategy
• Analytics
• Lead Generation
• Strategic Partnerships