Gengmeng Ye

About Gengmeng Ye

I see analytics as structured thinking under uncertainty. Beyond metrics and dashboards, I’m drawn to the logic of systems, how data flows, how models respond, and how assumptions shape outcomes.Across financial modeling and advertising analytics, I’ve worked with complex datasets to design frameworks for evaluating performance, risk, and operational efficiency. I use Python and SQL not just to process data, but to build analytical workflows that turn ambiguity into clarity.What excites me most is stepping into unfamiliar problems such as new tools, new domains, and new constraints, where clarity must be built from scratch. I’m motivated by continuous refinement, questioning assumptions, learning evolving technologies, and improving how analytical systems translate into decisions. As I move from Data Analyst toward Data Scientist, I focus on deepening technical rigor while staying adaptable as problems and technologies evolve.

Experience

1. Data Analyst

   Wishare Media Group

   Jan 2026 — Present · US

   Analyzed Google Ads performance across 6 store locations, tracking key KPIs (CTR, CPC, CVR, Cost/Conv, and billed cost) to compare performance and assess cost differences across locations.• Used GA4 and Microsoft Clarity to analyze website user behavior, reviewing session flow and drop-off points to better understand conversion patterns.• Conducted competitor and traffic source analysis using SimilarWeb and SEMrush to evaluate channel distribution and overall traffic composition.• Conducted Meta Ads audience research and supported account setup with tracking configuration for consistent performance monitoring.

Education

• Beijing Jiaotong University

  Bachelor of Economics, Finance, General

• USC Marshall School of Business

  Master of Science, Business Analytics