Geneya Darden

Stylist @UNIQLO

Develop seasonal styling guidelines that aligned with GHQ brand identity and regional market trends.• Curate outfit direction for store displays, store guidelines, and training decks based on UNIQLO\'s Life Wear philosophy.• Conduct trend research and competitive analysis to inform styling decisions that resonated with the Uniqlo consumers across key markets.• Partner with multiple teams to ensure styled looks supported sell-through goals and highlighted new product drops and seasonal initiatives.