Gene Yoon

About Gene Yoon

I\'ve built a two-decade career spanning all aspects of creative and design, overseeing successful product, marketing/branding, and content development campaigns- Integrated, Agile approaches to user experience and product design- Content strategy and execution, supporting both journalism and business/revenue goals- Proven relationships motivating a diverse creative team in high pressure, time- and resource-scarce settings- Strategic thinker in how design and creative should amplify business strategy and communication goals- Effective project manager in shepherding campaigns from planning to final deliverables- Public speaker and presenter in both client-facing and teaching/lecturing contexts- Able to translate creative vision to developers, aligning design concept with functional user experienceMy core professional philosophy coincides with my personal one: empathy. We must be able to step outside our own points of view to be effective product developers, marketers, storytellers, artists, and communicators. We must also look beyond our own lived experiences (and assumptions) and rely on robust data to create informed, effective solutions.A balance of good instincts, backed by good evidence, has been a cornerstone to my career.

Experience

1. Design Director, Digital Product & Ux

   GBH

   Jul 2019 — Present · Boston, MA, US

   GBH is a global producer and distributor of PBS and NPR content, where I lead a talented team of nine design pros, applying UX and visual design to create engaging experiences that educate, inform, and entertain. These include: websites, apps, games, emerging social platforms, videos, and educational resources. With the Executive Director of Product, I am helping transform product development practices that are Agile, data driven, and evidence-based. Since 2020, I have been a charter member of GBH’s IDEA Council, enacting structural changes to make our content — both in its reach and in its creation — as diverse and inclusive as the audiences we aim to serve.

Skills

• User Experience
• Social Media
• Print Collateral
• Copywriting
• Graphic Design
• User Interaction
• Typography
• User Experience Design
• Online Marketing
• Multimedia Development
• Creative Direction
• Rich Media
• Digital Marketing
• Advertising
• Outdoor Advertising
• Multimedia
• Digital Strategy
• Social Media Marketing
• Collateral
• Art Direction
• Integrated Marketing
• New Media
• Marketing Communications
• Marketing
• Video Production
• Email Marketing
• Graphics
• Photography
• Interactive Solutions
• Adobe Creative Suite
• Online Advertising
• Digital Media