Genevieve Kelly
Senior User Experience Researcher @Fullscript
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WORK HISTORY
Senior User Experience Researcher @Fullscript
Halifax, NS, CA
Conducted research to integrate generative AI into clinical decision support tools, utilizing clinical and scientific literature to aid medical professionals in supplement recommendations, enhancing practitioner decision-making capabilities in healthcare settings- Engaged in cross-functional collaborations with product design, legal, and marketing teams, aligning product enhancements with stakeholder requirements, compliance, and product-market fit- Led comprehensive UX and customer research initiatives across the product lifecycle, from generative to evaluative stages, including pricing, market research, usability, discovery research, and concept testing for new features and markets.
EDUCATION
Computer Master (Topaz Technology Centre, Victoria)
Diploma, New Media and Internet Technology
CEED Program
Start-up, Business
University of Saskatchewan
Bachelor's Degree, Studio Arts, (Minor) Art History, Anthropology
Algonquin College of Applied Arts and Technology
User Experience and Interface Design
SKILLS
ABOUT GENEVIEVE KELLY
I bring over a decade of applied user research and design experience, with the last six years focused on mixed-methods UX research in complex SaaS environments. I lead cross-functional initiatives that integrate qualitative and quantitative data to inform design and business decisions. I’ve built research infrastructure and operations from the ground up, enabling teams to scale insights and improve decision quality. My background across UX, product strategy, and interface design allows me to translate user insight into outcomes that advance both customer experience and organizational goals.
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