Genevieve de Vera

About Genevieve de Vera

Offers comprehensive marketing capabilities, vast editorial expertise, creative drive and over 14 years of experience in digital, content, email, social media and product marketing. Drives and delivers effective strategies and promotions that increase website traffic, revenue, product awareness and usage, audience engagement and social media presence. Enjoys taking ideas from concept phase to execution to performance evaluation and optimization, whether creating an integrated marketing or communications plan, growing email programs, evolving websites, content or user experiences or aligning with cross-functional teams (product, sales, business development) to generate successful programs. A collaborative, results-driven marketing leader with an eagerness to create and provide differentiated consumer experiences. Savvy writer skilled in distilling key product benefits into compelling marketing messages for B2C and B2B audiences. Experienced blogger who can write and ideate compelling topics across many industries and categories,(technology, business software, field service, finance, real estate, commerce, fashion, beauty and lifestyle). Specialties: Digital Marketing, Content Marketing, Content Strategy, Content Development, Email Marketing, Marketing Automation, Integrated Marketing & Communications, Branding & Positioning, Social Media Strategy & Management (Facebook, Twitter, Instagram, LinkedIn), Product Marketing, Audience Engagement, User Experience, Sales Enablement, eCommerce & Merchandising, Website Programming, Management & Optimization, Online Publishing & Content Management Systems, CRM, Written Communications, Copy Writing & Blogging, SEO Writing, Web Analytics, Program Management, Partner Management, Website & Product Launches, Website Redesigns and Migrations, Event Planning, Market Analysis & Monitoring Technical Skills: Marketing Automation and Email Marketing (Marketo, Mailchimp, Sailthru) Content Management Systems (Wordpress) Landing Page and Conversion Optimization (Unbounce) Search Engine Optimization and Search Engine Marketing (Google Ads) Customer Onboarding and Engagement (Intercom, Pendo) Web Analytics (Google Analytics, Omniture/Adobe Analytics, Comscore) Social Media Management & Analytics (Hootsuite, Sprout Social, Facebook, Twitter, Instagram, LinkedIn, Pinterest) CRM (Salesforce) Design Tools and Website Builders (Photoshop, Canva, Squarespace) MS Office (Word, Excel, Outlook) and Google Business Suite

Experience

1. Director of Communications

   IDEMIA Public Security

   Jan 2024 — Present

Education

• University of Virginia

  B.S. Commerce

  2001 — 2005

Skills

• Internal Communications
• SEO
• Website Promotion
• Blogging
• Content Strategy
• Email Marketing
• Online Advertising
• Fashion
• Digital Strategy
• Social Media Strategy
• Content Management
• Management
• Digital Marketing
• Integrated Marketing
• E-Commerce
• Marketing
• Content Development
• Newsletter Production
• Marketing Communications
• Social Media
• Leadership
• Social Media Marketing
• Web Analytics
• Copywriting
• Editorial