Genevieve Croteau
COO/Chief of Staff/CPO
- Role
- Chief Operating Officer at Coherent Digital
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Genevieve Croteau
I help build aligned organizations with intentional work cultures that fuel success. I partner with creative companies who view conscious leadership and culture as a strategic advantage, not an afterthought. I\'ve worked in. I measure impact through:# Revenue and mission outcomes achieved # Team and company goals delivered # Voices lifted and stories told # Policies and systems modernized for fairness and flow # Conflicts guided and resolved # Motivational meetings and events # Jobs created # Ethical exits supported
Experience
Chief Operating Officer
Jan 2021 — Present
Coherent Digital is a mission-driven company in the academic publishing space. We find and preserve grey literature and primary source materials—and ensure this knowledge is made accessible to researchers: I joined Coherent as Chief Operating Officer before we had our first customer. During my tenure, we grew into a multi-million dollar company serving over 1,500 customers worldwide. Today, Coherent Digital is a team of smart people, aligned around its mission, grounded in respect and appreciation, building something meaningful together. It was one of the most rewarding experiences of my career—and an example of what can happen when you get culture right:• Scaled the company from startup to 1500 customers and a multimillion-dollar business in under five years.• Bootstrapped core functions — including sales, marketing, HR, and finance — doing the early work myself, then bringing on the right people to mature each function.• Recruited and managed a globally distributed team across 7 countries and 7 U.S. states.• Completed numerous builds, including our first CMS and corporate website.• Built a strong, people-centered culture rooted in purpose, appreciation, and trust.
Education
McGill University
Bachelor of Arts - BA, East Asian and Humanistic Studies
1998 — 2002
University of Florida
Masters in Communications, Documentary Storytelling and Video Production
2004 — 2005
New York University
Intermediate Film Production
2000 — 2001
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