Genevieve Luchok

About Genevieve Luchok

Community Relations Assistant Director with a demonstrated history of working in the…

Experience

1. Client & Community Relations Assistant Director

   PNC

   Aug 2021 — Present

   Project Management • Manage sponsorship investments exceeding $1M: Peach Bowl and Chick-fil-A Kickoff Games, Atlanta Track Club/PNC Atlanta 10 Miler Race/Peachtree Road Race, and Atlanta Ballet’s The Nutcracker • Create communications calendars and utilize multiple internal channels to promote PNC initiatives and events • Lead cross functional project teams with internal partners including marketing, communications, legal, finance, banking lines of business, corporate responsibility group, diversity and inclusion, experiential marketing, and women’s business development • Manage $2.4M marketing budget through monthly forecasting, expense tracking and invoice payment • Lead employee volunteerism strategy (increased volunteer hours by 65% YOY) and United Way campaign fundraising activation (increased contributions by 10% YOY) Event Management • Manage all aspects of 50+ annual client entertainment, sporting, internal, and community events to promote business development and PNC brand loyalty • Supervise team of day-of-event vendors and manage logistics of events • Serve as internal Cvent event management software subject matter expert and mentor for 75+ colleagues Nonprofit Giving & Relationship Management • Serve as guardian of PNC’s brand and reputation by meeting with nonprofit leaders regularly to create affinity for PNC, representing PNC at community events and managing 150+ nonprofit relationships • Implement local corporate giving strategy, disbursement of $1.2M PNC Foundation funds and grants management platform CyberGrants Business Development • Execute the Regional President’s business strategies to drive revenue across all lines of business, supporting Georgia market revenue growth of 31% YOY Leadership • Selected as a recipient of the Market All-Stars performance award • Facilitate and present at monthly senior market leader meetings to determine strategy for board memberships, sponsorship investments, foundation grants, and client events

Education

• The University of Georgia

  Terry College of Business - Bachelor of Business Administration (BBA), Marketing

• St Vincent's Academy

  High School

Skills

• Customer Service
• Policy Analysis
• Microsoft Powerpoint
• Microsoft Word
• Community Outreach
• Teamwork
• Program Development
• Marketing
• Event Management
• Blogging
• Volunteer Management
• Microsoft Excel
• Fundraising
• Google+
• Time Management
• Google Drive
• Nonprofits
• Facebook
• Public Relations
• Writing
• Grant Writing
• Event Planning
• Social Media