Genevieve Ward

Global Marketing Strategist | Product Marketing Expert | Data-Driven Decision Maker | Customer-Centric Innovator

Role
Director of Abm & Integrated Campaigns at Candescent
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Genevieve Ward

I’m a strategic, results-driven marketing leader with a strong track record of building and leading global teams, launching successful go-to-market strategies, and driving growth for SaaS, B2B tech, and product-focused companies. I bring end-to-end marketing expertise from brand positioning and product marketing to large-scale event planning and thought leadership. I’m known for developing scalable systems, building high-performing teams, and consistently delivering measurable results in fast-paced, cross-functional environments.

Experience

  1. Director of Abm & Integrated Campaigns

    Candescent

    Jan 2026 — Present · Atlanta, GA, US

Education

  • Emory University

    Bachelor of Arts (BA), Women's Studies

    1998 — 2002

  • Emory University - Goizueta Business School

    MBA, Marketing

    2013 — 2015

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Genevieve Ward — Director of Abm & Integrated Campaigns at Candescent in Atlanta, GA, US | Unifers