Genevieve Ward
Global Marketing Strategist | Product Marketing Expert | Data-Driven Decision Maker | Customer-Centric Innovator
- Role
- Director of Abm & Integrated Campaigns at Candescent
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Genevieve Ward
I’m a strategic, results-driven marketing leader with a strong track record of building and leading global teams, launching successful go-to-market strategies, and driving growth for SaaS, B2B tech, and product-focused companies. I bring end-to-end marketing expertise from brand positioning and product marketing to large-scale event planning and thought leadership. I’m known for developing scalable systems, building high-performing teams, and consistently delivering measurable results in fast-paced, cross-functional environments.
Experience
Director of Abm & Integrated Campaigns
Jan 2026 — Present · Atlanta, GA, US
Education
Emory University
Bachelor of Arts (BA), Women's Studies
1998 — 2002
Emory University - Goizueta Business School
MBA, Marketing
2013 — 2015
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