Genevieve McGlory
Sr Manager, Performance Media @MetLife
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WORK HISTORY
Sr Manager, Performance Media @MetLife
Mount Pleasant, SC, US
Paid Media Channel Lead supporting the agile pods for our direct-to-consumer products, Pet Insurance and Legal Insurance.• Responsible for overseeing media strategy, planning and full-funnel campaign management• Provide strategic and tactical guidance as a media subject matter expert, keeping stakeholders informed about opportunities, challenges and marketplace/technology developments• Develop media briefs that bring audience insights to life, while driving business goals.• Coordinate with cross-functional teams on campaign planning, media-mix modeling, creative/content needs, analytics and measurement• Lead campaign media plans and execution,(channels could include OOH, print, digital, video, social, search and custom programs), consolidate feedback, ensure alignment with campaign strategy and meet KPIs and business goals effectively and efficiently.• Manage media agency and vendor relationships, guiding strategy based on business initiatives to maximize media impact• Oversee the development of creative, ensuring it aligns with business objectives and campaign learnings• Manage budgeting/forecasting and coordinate with internal and external teams for campaign planning
EDUCATION
The University of Georgia
MA
College of Charleston
BA
SKILLS
ABOUT GENEVIEVE MCGLORY
Marketing Leader with progressive experience managing the end-to-end planning and activation of campaigns that drive business outcomes. Builder and nurturer of strong, collaborative partnerships with stakeholders across organizational levels and functions. Passionate about the intersection of business and social impact.Skills:Marketing Strategy & ActivationProject Management Relationship ManagementData Analysis & ReportingVendor Management Communication & Storytelling Problem Solving Attention to Detail
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