Genevieve Howard

About Genevieve Howard

Hi, there! I am an accomplished digital marketing strategist and communications specialist with 4+ years of experience in the fast-paced and competitive real estate industry. I have a demonstrated track record of planning and executing B2B and B2C marketing campaigns for companies that drive traffic and generate leads that convert to sales. I truly love the world of marketing: I’m a sucker for a compelling email subject line that encourages me to click, an eye-catching Facebook ad, and a well-written press release.Passionate about communications and data analysis, I enjoy creating engaging content, demonstrating the success of my work through analytical reports, and providing strategic recommendations on marketing initiatives and strategies. In my current role at Trimark Properties, I have devised and implemented successful inbound and outbound marketing campaigns that have been directly tied to company objectives and leasing goals for a portfolio of multifamily and commercial real estate encompassing over 600 student apartment units and SF of office, retail, restaurant, and lab space. I have also been a key contributor to the marketing initiatives of the Gainesville Innovation District live/work/play development, spearheading all branding initiatives and communications plans.Detail-oriented, enthusiastic, and uber-driven to achieve and surpass company (and personal) objectives, I was awarded the 2019 “Above and Beyond” award at my company due to my zeal for marketing and the passion I have for what I do. Both a strategist and a “do-er”, I’m adept at producing results in rapidly-changing environments and competitive markets and am not afraid to roll my sleeves up and jump right in with my team to accomplish tasks.A passionate communications professional, I have also been published multiple times in Gainesville’s most prominent business magazine, where I have written on topics such as real estate spurring economic development and urban core revitalization. My skills include:• Digital & Traditional Marketing Strategy & Ideation• Professional Communications• Lead generation• KPI/ROI Analysis – Specifically using Google Analytics• SEO/SEM• Copywriting• Email Marketing• Paid & Organic Social Media Marketing• Corporate Event Planning• Content CreationI love meeting new people and listening to new perspectives. Let’s connect!

Experience

1. Partner Success Manager

   Nations Lending

   Sep 2023 — Present

Education

• University of Florida

  Bachelor's degree, Business Administration, English

  2012 — 2016