Genevieve Head-Gordon
Leads Ecommerce & digital strategy for DTC & Marketplace Channels | P&L Owner | Digital and Growth Marketing | Ecommerce Leader | Sol de Janeiro alum
- Role
- Vice President, Digital at Ouai
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Genevieve Head-Gordon
Marketing leader with 13+ years of experience driving revenue and customer acquisition for high-growth DTC, Amazon, and omnichannel businesses across the beauty, CPG, and subscription space. Proven track record of delivering incremental growth through full-funnel strategies that span paid media, CRM, loyalty, conversion rate optimization, sampling, influencer marketing, experiential events, and promotional campaigns.Known for building and leading high-performing teams, optimizing marketing performance, and managing multimillion-dollar budgets with a strong focus on ROI. I operate at the intersection of brand and performance—developing integrated strategies that drive profitable P & Ls, deliver short-term results, and build long-term customer value.
Experience
Vice President, Digital
Oct 2025 — Present
Education
University of California, Berkeley
Bachelor of Arts (B.A.), Sociology
2008 — 2012
Skills
- Publicity
- Social Networking
- Social Media Marketing
- Paid Search Strategy
- Copywriting
- Journalism
- Google Adwords
- Blogging
- Event Planning
- Press Releases
- Newsletters
- Public Relations
- Media Relations
- Pay Per Click (Ppc)
- Entertainment
- Marketing
- Online Marketing
- Ppc
- Social Media
- Editing
- Film
- Event Management
- Wordpress
- Marketing Communications
- Indesign
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