Genevieve Edwards
Senior Copywriter @Made Thought
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WORK HISTORY
Senior Copywriter @Made Thought
London, GB
EDUCATION
University of Oxford
Bachelor of Arts (B.A.), Japanese Studies
SKILLS
ABOUT GENEVIEVE EDWARDS
I help brands work out what they want to say, and how to say it so people will listen.Or, to put it less clearly, I develop tone of voice and messaging for brands of all sizes. From brave but dinky startups, to established chonksters like Google, HSBC, and Unilever. I also do good old fashioned copywriting (so sue me).I work across all sorts of categories: automotive, food and drink, fashion, fintech, hospitality, alcohol, charity, the arts, CPG, education, and some others I can’t remember right now.I’m pretty good at my job. But then I would say that. Here’s what some people who aren’t me say:‘Genny has wit, flexible thinking, and puts clients at ease. We love working with her!’– Cat How, Founder + CEO, How & How‘Genny is very simply, the best brand writer we have worked with. Her work elevates every project.– JP O\'Malley, Strategy Director + Partner, Zero-G\'I love working with Genny. My shoulders relax when I know she\'s on a project\'– Emma Keens, Associate Creative Director, The Writer\'Genny is an extraordinarily talented writer with an ability to to cut through the nonsense. If you have her working on your brief, you know it’s going to be really very good.\'– Catherine Barr, Founder & Director, franklyfluent
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