Genevieve Duran

About Genevieve Duran

Currently serving as a Senior Visual Merchandising Manager at Aritzia, I lead and develop a dedicated team in executing all facets of visual merchandising, product management, and inventory in a multi million dollar generating boutique regularly surpassing business goals. Through my career, I have a solid foundation in VM principles and retail/business operations across multiple locations. I am a creative person with passion for achieving aesthetic and engaging retail experiences, though my background is rooted in sales data analysis, connecting with people/ understanding the client journey, and applying quantitative metrics to merchandising strategies. I thrive in fast paced environments and working within quick timelines with high expectations, exceeding in time management skills while maintaining quality, attention to detail, and consistent work output. Beyond my professional endeavors, I am passionate about the creative arts, staying active, and giving back to the community. I utilize my event-coordinating and leadership skills by serving as a Director for Camp New Day, an organization that provides respite to adults with developmental disabilities. I actively organize events for the organization and run daily operations, managing budgets, partnering with outside vendors, participating in community outreach, and directly participating with our clients. I am passionate about embodying values of empathy and inclusivity in and out of the workplace.

Experience

1. Senior Merchandising Manager

   Aritzia

   Jan 2025 — Present · Short Hills, NJ, US

   Responsible for all visual merchandising, product management, stock management, volume management, and OMNI services. Leads team in markdowns, inventory counts, non-assortment pulls, merchandise pulls, order fulfillment, product transfers, and window installations. Has lead at multiple locations of varying team size, assortment, clientele, and volume. Places new product allocation, balancing product through sell-through and season transitions, balancing color stories and fabrics throughout stores, utilizing prime fixtures to maximize sales goals, rotating core sales items, and keeping store maintenance pristine matching company aesthetics and guidelines following merchandising maps/reports/sales data. Delegate tasks to boutique and inventory associates for maintaining floor standards, product restock and destock, and product to-dos. Leads product team by example and serves as a knowledge bank on our product, inventory, store assortment, and maintenance standards.

Education

• New York University

  Master of Science - MS

  2020 — 2022

• Coursera

  Certification, UX Research and Design

• The College of New Jersey

  Bachelor of Arts - BA, Sociology and Anthropology

  2016 — 2020