Genevieve D.
Marketing Coordinator @Live! Hospitality & Entertainment
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WORK HISTORY
Marketing Coordinator @Live! Hospitality & Entertainment
Columbus, OH, US
Develop and execute social media campaigns from concept to performance analysis, creating content that drives measurable growth and engagement across multiple platforms- Leverage Sprout Social for social listening, analytics, and reporting to identify audience trends and inform data-driven strategy decisions- Collaborate with corporate and local teams in marketing meetings to align messaging, campaign goals, and community engagement strategies- Cultivate online and in-person brand presence through community outreach, partnerships, and boots-on-the-ground marketing initiatives that strengthen brand loyalty- Identify and capitalize on emerging trends and viral moments to enhance brand visibility and increase reach across key platforms- Manage and optimize paid social campaigns, overseeing budget allocation, targeting, and creative testing to maximize ROI- Plan and execute email marketing campaigns using segmentation and A/B testing to increase open and click-through rates- Design and manage event calendars that integrate marketing promotions, local activations, and content rollouts for cohesive campaign planning- Lead graphic design efforts for digital and print materials, maintaining brand consistency and visual appeal across all assets- Partner with cross-functional teams to produce promotional content and live event coverage that converts engagement into sales and measurable brand growth.
EDUCATION
North Harford High School
High School Diploma, N/A
Coastal Carolina University
Bachelor’s Degree, Communication
ABOUT GENEVIEVE D.
Genevieve, or Jenna as her close friends call her, is a seasoned social media professional, fueled by a passion for creativity and brand awareness. Her journey into the dynamic field of marketing began during her time at Coastal Carolina University, where she earned her degree in Communication in 2018. Even before tossing her cap into the air, she was knee-deep in the world of social media marketing, exploring its intricacies and possibilities.Since then, Jenna has immersed herself in all aspects of social media, from crafting compelling strategies to curating engaging content and deciphering the analytics that drive success.But beyond the pixels and algorithms, you\'ll find Jenna embracing life\'s adventures. Whether it\'s jetting off to a new destination, trying out the latest happy hour spots, or hitting the gym for a sweat-inducing workout, she thrives on the thrill of new experiences.When she’s not busy crafting the perfect Reel or figuring out the next big trend, you\'ll likely find her enjoying quality time with her four-legged kids, Harper and Brady.
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