Geneva Loader She
May 2019 - Apr 2020 1 Yr @Bain & Company
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WORK HISTORY
May 2019 - Apr 2020 1 Yr @Bain & Company
EDUCATION
TAFE NSW
Degree, Design Fundumentals
SKILLS
ABOUT GENEVA LOADER SHE
I love my job. I care about marketing as a discipline, and about the combination of story telling, analytical rigour, and embedded technology that enables engagement and commercial effectiveness. It is a genuinely exciting moment to be working in this field. Audience behaviour is shifting in fundamental ways, from a search led world dominated by Google to an emerging landscape shaped by AI and large language models. Having experienced several marketing revolutions already in my career, I know this period of evolution is where I do my best work and no change has excited me quite as much as the opportunity presented by AI. To make the most of this exciting time I have moved to Kurtosys, a scaling business, with a modern platform and differentiated market fit ready for an AI driven future. I bring experience applying audience based strategy, data, and AI to increase relevance, improve demand generation, and drive opportunity growth in complex B2B environments. I am excited to bring that capability to Kurtosys and to help thier global growth engine.
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