Genesis Guardado
I listen to the market so teams don’t have to guess | Competitive Intelligence | Brand Monitoring
- Role
- Pro Member at Product Marketing Alliance
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Genesis Guardado
Most companies think they\'re listening to their customers. They\'re not—they\'re listening to surveys.I find what customers actually say when no one\'s asking.Working in fintech, I transform consumer, market, and social intelligence into strategic direction for leadership teams—helping organizations sharpen brand positioning, inform go-to-market strategy, and spot opportunities before competitors do.At TradeStation, I analyze competitive dynamics across fintech players, track sentiment shifts, and translate what I find into recommendations that land in executive briefings and shape real decisions—after they survive compliance review. My dashboards don\'t sit in folders—they inform product direction, campaign strategy, and market positioning. And the workflows I build to get there—automated sentiment pipelines, AI-powered monitoring—are designed to operate inside a regulated environment, not around it.What drives me: the moment when a finding changes a decision. When leadership says \"we didn\'t know that\" and pivots based on what customers are actually telling us—not what we assumed they\'d say.I partner with Brand, Marketing, Sales, Product, and Customer Experience teams to ensure decisions are grounded in real-time insight, not assumptions.Currently pursuing PMA Product Marketing Core certification and building toward product marketing strategy in regulated markets.Good intelligence doesn\'t just inform the room. It changes what the room decides to do.
Experience
Pro Member
Feb 2026 — Present
With 100s of hours worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA\'s membership plans are \"game-changing\"\"An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it.\"- Mathew Sedze, Product Marketing Manager at TikTok
Education
Miami Dade College
Associate's degree, Computer Science
BrainStation
Data Analytics
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