Genesis Severino-Ellis

About Genesis Severino-Ellis

I thrive at the intersection of culture, creativity, and connection. As a digital marketing and influencer partnerships professional, I help brands turn campaigns into conversations and audiences into communities. With a sharp eye for trends and a passion for building relationships, I bring influencer campaigns to life — from initial outreach to execution — making sure every activation feels authentic and impactful.As a proud first-gen Afro-Latina, I bring a fresh, inclusive perspective to every project. I believe the best campaigns are those that reflect real people, real culture and real moments — and I’m passionate about building strategies that do just that.When I’m not collaborating with creators or shaping campaigns, you can catch me deep-diving into the latest platform updates, decoding social trends and (yes) living on social media like it’s my full-time job. Always curious, always learning, always connecting.

Experience

1. Social and Emerging Platform Strategy Associate

   Weber Shandwick

   Jan 2024 — Present · Washington, DC, US

   Clients: Jameson Irish Whiskey, CMS HealthCare.gov, Hilton Hotels, United States Postal Service, Emergency Medicine Policy Institute, VetSafe Initiative, Cox Salmon Initiative

Education

• Elizabeth Seton High School

  9-12

  2015 — 2019

• Penn State University

  Public Relations/Spanish

  2019 — 2023