Gener A.

About Gener A.

I’m a seasoned marketing professional with a passion for driving growth through data-driven strategies, seamless technology integration, and multi-channel marketing. Currently serving as Senior Demand Generation Manager at Appdome, I specialize in building and optimizing marketing processes that accelerate pipeline growth. My approach focuses on using the right tech stack—like HubSpot, Salesforce, and ZoomInfo—paired with creativity to engage and convert leads.With over 8 years of experience in Marketing Ops and Demand Generation, I’ve helped companies achieve 20%+ YoY digital conversion growth, led successful multi-channel campaigns, and streamlined lead management processes. From managing CRM systems to executing high-impact marketing initiatives, I ensure everything runs like clockwork. Whether it’s increasing brand visibility or optimizing workflows, I’m always looking for ways to elevate performance and drive results.Before Appdome, I contributed to revenue growth at companies like Biarca and BlueChipTek by designing integrated marketing strategies and leveraging advanced automation tools. I’m known for being a HubSpot expert (super admin level) and have a solid understanding of the MarTech landscape, including Salesforce, Zoom Events, and Canva, to name a few.Outside of work, I have volunteered as a coach and served on a school advisory committee, where I worked to build strong community ties and developed future leaders.I continue to build my GTM muscles by enhancing my generative AI and Agentic AI skills through certifications, online courses, and collaborating with my professional network. I am always learning and always moving forward,If you\'re interested in connecting or swapping marketing strategies, let\'s chat!

Experience

1. Senior Marketing Manager

   Itmc.Net

   Nov 2025 — Present · Santa Clara, CA, US

   ITMC.net delivers secure, scalable, and reliable IT services — including network infrastructure, cybersecurity, and managed IT — designed to help organizations modernize and stay resilient.I also serve 101VOICE (subsidiary of ITMC.net) which provides award-winning cloud communications solutions with uptime and 24/7 U.S-based support, helping schools and agencies strengthen collaboration and ensure reliable connectivity across every site.Responsibilities include-Drive multi-channel demand generation programs that deliver qualified pipeline-Own end-to-end lead management, scoring, and automation in HubSpot-Strengthen brand presence through content, website updates, and campaign initiatives-Build cross-functional alignment with Sales, Product, and Leadership to maximize impact-Plan and executing integrated marketing campaigns for product launches and core services.My work is centered on measurable growth, operational excellence, and building a scalable marketing foundation that supports long-term revenue goals. I lead demand generation, campaign strategy, and marketing operations for two technology brands serving education, government, and enterprise organizations.

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor of Science

Skills

• Sales
• Professional Services
• Business Process
• Channel Partners
• Consulting
• Supply Chain
• Cloud Computing
• Supply Chain Management
• Saas
• Crm
• Solution Selling
• Business Planning
• Cross-Functional Team Leadership
• Strategic Partnerships
• Product Management
• Analytics
• Lead Generation
• Management
• Leadership
• Inventory Management
• Salesforce.com
• Enterprise Software
• New Business Development
• E-Commerce