Gene Lock Cmktr

Marketing Manager @Aston University

Birmingham, GB

I lead strategic marketing for the School of Engineering & Innovation and the School of Computer Science & Digital Technologies at Aston University. My work spans the full marketing mix, driving student recruitment, enhancing brand visibility, and supporting portfolio development across undergraduate and postgraduate audiences.Key responsibilities include developing integrated marketing plans, leading conversion campaigns, managing digital content and SEO, producing multimedia assets, and collaborating with internal and external stakeholders. I also monitor recruitment performance using tools like PowerBI and CRM analytics, and contribute to University-wide initiatives.Some key achievements: Contributed to a successful first April postgraduate intake for the College, exceeding target by 263% and outperforming other academic schools with established April cohorts Supported year-on-year growth in undergraduate firm acceptances (~10%) and improved conversion rates Played a key role in Aston Foundation Centre marketing, contributing to enrolments 30% above target Led marketing delivery for the UG-PG progression campaign, generating £104K in additional tuition fee income and over 3300% ROMI Supported the launch of new programmes including BEng Aerospace Engineering, BSc AI & Robotics, MSc Cyber Security, MSc AI for Health, MSc Sustainability, and MSc Transport Leadership Project lead for inaugural university-wide initiative, Power Skills Festival Member of University AI Taskforce, with web and SEO specialism

Oxford College of Marketing

Diploma in Professional Marketing

Runshaw College

Maths, Law, Economics, PE

Leeds Beckett University

Bachelor of Science (BSc), Sport and Exercise Science