Gene Epshteyn
Pro Member @Product Marketing Alliance
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WORK HISTORY
Pro Member @Product Marketing Alliance
With 100s of hours\' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA\'s membership plans are \"game-changing\".
EDUCATION
The London School of Economics and Political Science (LSE)
Msc., Theory and History of Internaitional Relations
UNIS
High School, international baccalaureate
Columbia University
Bachelor's degree, History and Russian language
SKILLS
ABOUT GENE EPSHTEYN
Seasoned, innovative senior product marketing professional with extensive experience in market research, partner & channel marketing, analysis & developing the core positioning, messaging, and value proposition for SaaS companies.I bring 10+ years of experience as a Product Marketing Manager in high-growth startups and enterprise environments, with a strong track record in driving strategic global go-to-market plans for mobile, security, privacy, anti-fraud, data warehouse, and AI solutions, selling into mid-market, SMB, and enterprise segments. A short outline of my experience and skills: Create RFPs, MRDs, demos, thought leadership, videos, and case studies, including for partner, channel and ISV marketing Develop integrated marketing strategies to increase uptake and adoption; expand the user base, up-sell, cross-sell, and boost user engagement Launch effective brand and product awareness campaigns to help companies penetrate new industry segments and markets Produce best-in-class sales enablement and training materials for SLG motions Establish and run W/L, CAB and Customer Advocacy Programs to gain critical insights into customer needs and build advocates among customers.Highlights and Qualities: Craft positioning, messaging, and value propositions leading to improved product differentiation & competitiveness Build successful go-to-market plans, from strategy and ideation to management and execution Effective management/ coordination of partners, vendors, clients, & 3rd party creative agencies Adept at business intelligence research for B2B, B2C, channel partner, and B2B/B2B2C enterprise market segments & their respective buyer personas/cycles Global/regional integrated marketing campaigns Proficient in devising additional revenue channels, value-added services, and partner strategies Pre/post-sales support Customer, lifecycle, loyalty, and retention marketing Core Competencies: Narrative building Market research (industry, geo, account, persona, and competitive intelligence) Win/Loss analysis SEM & SEO App Store Optimization Social media and mobile advertising Marketing campaign management. Marketing deep technical products (analytics & A) to tech personas (Developers/Engineering) Project management and coordination A/B testing expertise in enterprise & SMB marketing Industry experience: Cyber & mobile security Privacy tech Fintech Data analytics Adtech & Martech Data warehouse and DCR AI, NLP, ML Communications and Chat platforms Sales Enablement and Readiness
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