Gene Cornfield
Advisor @Spire - Pay with Spire, Inc.
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WORK HISTORY
Advisor @Spire - Pay with Spire, Inc.
Spire is the leader in retailer-branded payments that integrate with their existing loyalty programs to drive increased consumer engagement, basket size (up to 30%+), frequency (up to 45%+) and loyalty while reducing the cost of payment processing 50-90%.
EDUCATION
Syracuse University
BA, English
SKILLS
ABOUT GENE CORNFIELD
Gene advises senior executives across industries on growth and how to iteratively transform various functions – from products, marketing, sales, customer service and customer experience to supply chain and HR – using Artificial Intelligence and a variety of proven and proprietary practices that create differentiated growth.Previously Gene led Growth Transformation at Accenture Song with clients across industries. He also led Accenture’s global CMO community of 650+ senior-most marketing leaders who gather throughout the year in 12 countries to collaboratively tackle their most pressing challenges. In 2018 Gene led creation of the Customer Performance Indicator (CPI) methodology for measuring customer experience and its impact on business outcomes, and for how to increase business performance by optimizing customer experience. Prior to joining Accenture, Gene spent ten years as a CMO for early- and growth-stage companies, five of which were acquired, and two of which made the Inc. 500 during Gene’s tenure leading marketing (the #6 Software company in 2012 and the #23 Marketing/Advertising company in 2013). Also in 2013 Gene and his team coined and popularized the concept of \'branded currency\' to describe the digital convergence of loyalty, coupons and gift cards into a more powerful influence on consumer spending.Earlier in his career Gene spent six years at Microsoft, where he led some of the company’s first software-as-a-service and cloud initiatives, including creating the Web Services Ecosystem, introduced by Bill Gates in 2001 as Microsoft\'s new global partner model unifying the roles of software developers, software vendors, integrators and communications service providers. In Gene led Microsoft\'s first pilot of subscription software licensing, and then Apptimum, the first commercial cloud platform, a joint offering with Qwest Communications and predecessor to Azure.Gene frequently speaks and writes on the future of marketing and customer experience, and currently teaches a graduate course in digital innovation at Boston University’s Questrom School of Business.
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