Gene Cornfield

About Gene Cornfield

Gene advises senior executives across industries on growth and how to iteratively transform various functions – from products, marketing, sales, customer service and customer experience to supply chain and HR – using Artificial Intelligence and a variety of proven and proprietary practices that create differentiated growth.Previously Gene led Growth Transformation at Accenture Song with clients across industries. He also led Accenture’s global CMO community of 650+ senior-most marketing leaders who gather throughout the year in 12 countries to collaboratively tackle their most pressing challenges. In 2018 Gene led creation of the Customer Performance Indicator (CPI) methodology for measuring customer experience and its impact on business outcomes, and for how to increase business performance by optimizing customer experience. Prior to joining Accenture, Gene spent ten years as a CMO for early- and growth-stage companies, five of which were acquired, and two of which made the Inc. 500 during Gene’s tenure leading marketing (the #6 Software company in 2012 and the #23 Marketing/Advertising company in 2013). Also in 2013 Gene and his team coined and popularized the concept of \'branded currency\' to describe the digital convergence of loyalty, coupons and gift cards into a more powerful influence on consumer spending.Earlier in his career Gene spent six years at Microsoft, where he led some of the company’s first software-as-a-service and cloud initiatives, including creating the Web Services Ecosystem, introduced by Bill Gates in 2001 as Microsoft\'s new global partner model unifying the roles of software developers, software vendors, integrators and communications service providers. In Gene led Microsoft\'s first pilot of subscription software licensing, and then Apptimum, the first commercial cloud platform, a joint offering with Qwest Communications and predecessor to Azure.Gene frequently speaks and writes on the future of marketing and customer experience, and currently teaches a graduate course in digital innovation at Boston University’s Questrom School of Business.

Experience

1. Advisor

   Spire - Pay with Spire, Inc.

   Jul 2024 — Present

   Spire is the leader in retailer-branded payments that integrate with their existing loyalty programs to drive increased consumer engagement, basket size (up to 30%+), frequency (up to 45%+) and loyalty while reducing the cost of payment processing 50-90%.

Education

• Syracuse University

  BA, English

  1989 — 1992

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Strategic Partnerships
• User Experience
• Marketing Strategy
• Lead Generation
• Customer Acquisition
• New Media Consulting
• Multi-Channel Marketing
• Saas
• Business Development
• Digital Marketing
• Product Direction
• Early Stage Companies
• Viral Marketing
• Business Strategy
• Online User Experience
• Leadership
• Management Consulting
• Corporate Positioning
• Go-to-Market Strategy
• Start-Ups
• Cloud Computing
• Marketing
• Management
• Online Marketing
• Social Media
• Strategy
• E-Commerce
• Partner Programs
• Marketing Management
• Product Management
• Consulting
• Marketing Communications
• New Business Development
• Advertising
• Early Stage
• Performance Based Marketing
• Telecommunications