Gene Devine

About Gene Devine

Gene Devine is currently the executive vice president of Direct Marketing and Analytic Services for Cavulus (formerly HealthPlanCRM) where his responsibilities include fostering the company’s joint venture, business development and strategic alliance partnerships and managing the ongoing direct to consumer marketing initiatives for the company’s healthcare clients. Prior to Joining Cavulus, he worked as vice president for Intellidyn Corporation where his responsibilities included the formulation of innovative and quantitatively driven new customer acquisition, lead conversion optimization and portfolio retention strategies for healthcare and financial services clients of the company.* Prior to joining Intellidyn Corporation, Mr. Devine was executive vice president of marketing for First Fidelity Financial Corporation.* Mr. Devine was senior vice president for Data Warehouse bringing to the company experience in sophisticated mortgage marketing and customer acquisition solutions.* Mr. Devine also served as Senior Vice President and Chief Marketing Officer for Florida-based Mortgage.Com where he led the company’s branding and online lead generation and marketing of the company’s mortgage origination business units. Mr. Devine is a recognized industry expert on healthcare direct marketing and CRM software solutions, he is in demand as a speaker in the healthcare industry and has published numerous industry articles focused on direct to the consumer marketing. He has a Bachelors Degree from the Pennsylvania State University and resides in Pompano Beach Florida with his wife and two sons. Specialties: Innovative Marketing Strategies, Team Building, Sales Process, Sales Leadership, New Customer Acquisition, Customer Retention, Revenue Growth, Large Deals, Strategic Account Management, SaaS, Cloud, On Premise, Solution Selling, Customer Centric Selling, Database Marketing, Advanced Marketing Analytics, Presentations, Speaker.

Experience

1. Executive Vice President, Marketing and Analytic Services

   Cavulus

   Dec 2013 — Present

   Cavulus is the premier end-to-end member acquisition and retention software solution for government sponsored health insurance plans. For regional, statewide, and national clients, Cavulus delivers faster member growth and lower acquisition costs. Its cloud-based software-as-service (SaaS) solutions are designed exclusively for government sponsored health plan marketing, sales, enrollment, and retention operations.

Education

• The Pennsylvania State University

  Marketing