Gena Phelps
Senior Director Global Campaigns @UiPath
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WORK HISTORY
Senior Director Global Campaigns @UiPath
Lead the global integrated marketing strategy at UiPath, driving pipeline and revenue growth through multi-channel demand generation, data-driven campaign design, and team leadership. Collaborate closely with sales and product marketing to execute conversion-optimized programs aligned to lead-to-revenue outcomes. Manage a global budget with strong ROI and attribution tracking, while mentoring a high-performing, growth-focused team across regions.
EDUCATION
San José State University
Bachelors, Business Administration & Marketing
ABOUT GENA PHELPS
I\'ve built my career across nearly every corner of tech marketing including sales, field, partner, regional, and global campaigns, and the through-line has always been building things that actually work and bringing people along with you. I lead global campaign strategy end to end, which means I own the framework, the execution, the cross-functional relationships, and a lot of the hands-on work too, because that\'s how I\'ve always operated. I\'ve taken fragmented teams and turned them into ones that are thriving and getting promoted, built integrated campaign models where none existed before, and I\'m now weaving AI and automation into how my team works every day. The results matter to me. So do the people and the relationships I\'ve built across the organizations I\'ve been part of are what I\'m most proud of.
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