Genevieve Castonguay
Sales and Marketing Director @Shopliftr
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WORK HISTORY
Sales and Marketing Director @Shopliftr
Ottawa, ON, CA
Generate new business opportunities in North American market - Foster existing relationships, developing ongoing digital advertising strategies to meet needs of clients, after-sales care - Actively promote company\'s services, addressing or predicting clients\' objectives - Prepare proposals, sales contracts - Conduct relevant research pertaining to the industry, trends, market landscape to adjust growth strategy - Arrange business meetings/calls with prospective clients and partners - Curate content and manage all social platforms including LinkedIn, Instagram, YouTube - Release PR announcements organically and through paid channels - Management of paid social - Creation & ongoing development of website (ShopLiftr.com)- Review, analyze and optimize campaigns based on internal and external data sources and analytics
EDUCATION
CanFitPro
Personal Training Specialist, Fitness
NewCap Radio
Radio Advertising Bureau - Marketing Course, Marketing
Astral Radio
Certified Radio Marketing Course, Marketing
Carleton University
Advertising Course
ABOUT GENEVIEVE CASTONGUAY
Enthusiastic sales and marketing professional with 15 years of experience in B2B and B2C sales and customer service. Recognized with multiple awards for achievements in sales. Known for exceeding budgetary goals, insatiable desire to educate consumers and build lifetime brand loyalty. Offers an indepth understanding of the sales cycle process and remains focused on customer satisfaction throughout all stages. Experienced, “fearless” cold-caller and expert presenter, negotiator and m closer. Overcoming thyroid cancer has been the peak of my success and allows me to have a broad and appreciative view on life. ACHIEVEMENTS • 15 years of B2C and B2B sales and customer service interactions • Quickest sale and conversion in Daniels Health Canada history (3 months) • Q2 + Q3 Top Sales Rep with Ackroo • 144% portfolio growth in 2013 • 128% of budget achieved in 2011 • 2011 Astral Cup recipient SKILLS Leadership Sales planning Delegation Creating processes and campaigns Building relationships Recruiting Time management Training Coaching and mentoring Meeting sales goals Team Player TECHNICAL SKILLS Salesforce Website Development SEO Microsoft 365 Adobe Creative Suite Social Media Planning CRM Systems LANGUAGES English - Native or Bilingual Proficiency French - Native or Bilingual Proficiency
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