Gemma Rocha
“HEH-MAH,” Multi-hyphenate: Development & Creative Executive | Djimon Hounsou Producing Partner | Marketing | Certified Life Coach
- Role
- Operations Coordinator at Djimon Hounsou Foundation
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Gemma Rocha
I\'m a dynamic multi-hyphenate — creative executive, producer, marketer, and certified life coach through the Jay Shetty Certification School — passionate about developing meaningful stories, building purpose-driven brands, and helping people lead and create with intention.My background spans entertainment, operations, marketing, and personal development. After earning my B.A. in Communications from Point Park University and a broadcasting certificate through the University of Pittsburgh\'s London Intensive Program, I began my career in casting at Nancy Mosser Casting, where I learned the art of storytelling from the inside out.In 2017, I moved to Los Angeles and joined Creative Artists Agency (CAA) in its Communications and Global Branding departments, honing my skills in narrative development, brand positioning, and talent strategy — working at the intersection of creativity and commerce.Today, I serve as Chief Operating Officer and Producing Partner to Academy Award–nominated actor and filmmaker Djimon Hounsou at Fanaticus Media Group — a media company we launched together focused on bringing authentic, globally resonant stories from Africa and its diaspora to the screen. In this role, I lead creative strategy, development, and day-to-day operations, helping shape a new era of storytelling that centers representation, depth, and cultural truth.In addition to my work at FMG, I serve as Director of Operations and Executive Affairs at Crew, a culture-first event staffing agency connecting top brands with skilled talent for live sports and entertainment events. In this capacity, I oversee operational infrastructure, executive communications, program logistics, and strategic initiatives — ensuring seamless execution from the inside out.Beyond film, television, and live events, I oversee marketing and social media strategy for my family\'s business, Delicias Markets & Cocina, a Latin-owned market and cocina built on heritage, community, and authenticity.As a certified life coach, I bring a holistic lens to everything I do — guiding creators, teams, and brands with purpose, clarity, and empathy. Whether I\'m developing a feature, producing a project, managing operations, or helping a brand find its voice, my mission remains the same: to create impact through culture, connection, and story.
Experience
Operations Coordinator
Jul 2020 — Present · Los Angeles, CA, US
Education
Franklin Christian Academy
High School
2009 — 2013
University of Pittsburgh
International/Global Studies
2016 — 2016
Jay Shetty Certification School
Coaching Certification
Point Park University
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
2013 — 2017
Skills
- Event Management
- Powerpoint
- Latin Dance
- Acting Training
- Translation
- Travel
- Readiness
- Swimming
- Acting
- Drawing
- Casting
- Social Media
- Restaurants
- Outdoor Adventures
- Community Outreach
- Self Learning
- Leadership
- Customer Satisfaction
- Public Speaking
- Communication
- Advertising
- Customer Service
- Behind the Scenes
- Driving License
- Microsoft Word
- Team Leadership
- Public Relations
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