Gemma Matthews
Head of Proposition Strategy @Gousto
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WORK HISTORY
Head of Proposition Strategy @Gousto
Strategy Development: Developed the 3-year \"Convenience Without Compromise\" strategy to reach £500M revenue by 2028, aligning Product, Customer, and Commercial teams under a unified roadmap.• Customer Framework Design: Combined Working Backwards methodologies alongside a Propositional \"Jobs to be Done\"(JTBD) framework to anchor product discovery in validated customer needs, shifting the business from feature-led to outcome-led planning and product development.• Strategy Roadmaps: Identified and shortlisted £10M+ in incremental revenue opportunities, including ideation, business case development and customer validation.• Function Building: Established the Proposition Strategy function from scratch, including hiring, defining team charters, and revamping the annual planning cycle (WIN-26/27)
EDUCATION
Newcastle University
Bachelor of Arts (B.A.), Archaeology and Ancient History
The Open University
Postgraduate Certificate in Human Rights and Development, Development Economics and International Development
SKILLS
ABOUT GEMMA MATTHEWS
I thrive in the high-velocity environments of start-ups and scale-ups, turning ambiguous customer problems into profitable product propositions. With a background spanning product management and commercial strategy, I specialise in bridging the gap between c-suite vision and customer execution, building the teams and frameworks required to scale.At Gousto and Amazon, I\'ve acted as the strategic glue between product, marketing and commercial teams, ensuring every product we build is backed by a robust business case and clear customer need.*Product Strategy & Proposition Development*: Led the end-to-end development of high impacting product propositions, identifying £10M+ in incremental revenue opportunities.*Scaling New Functions*: Built new Strategy, Insights and Retail Functions from scratch defining charters and RACIs and designed large-scale organisational mechanisms from annual planning cycles to GTM planning.*Commercial Ownership*: Oversight of roadmaps designed to deliver £500M+ revenue and management of multi-million pound insights budgets.*Innovation Through AI*: Designed new ways of working leveraging AI for faster product discovery, linked to customer needs and outcomes.
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