Gemma Lyon
Director of Marketing, Central Services @Norton Rose Fulbright
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing, Central Services @Norton Rose Fulbright
London, GB
My previous role was expanded to include the digital and Martech team. This new role leads the global marketing team.
EDUCATION
Loughborough University
BSc, Management Sciences
SKILLS
ABOUT GEMMA LYON
I’m a bold, outcomes-based marketing leader with a reputation for creative problem solving, versatility and consistently getting the job done. My passion is professional services marketing and I’m dedicated to continual evolution and improvement. I particularly enjoy working in complex, matrix organisations; helping businesses deliver market differentiation and long-term sustainable growth. I’ve spent nearly 20 years working across marketing and communications and, for the last decade or so, have largely focused on marketing transformation - setting up and reconfiguring internal marketing functions and leading digital transformations. I like building and fixing things and I have a track record of implementing highly effective marketing technology stacks, delivering operational efficiency, cost reduction and commercial results. During my career I have advised on a range of other projects and disciplines including: rebrands, business planning, crisis communications, marketing strategy, website specification and roll out, personal branding and internal/external communications.I have consistently worked in and led global teams. I am comfortable managing large budgets and complex projects. I get along well with most people and have tried to use this to build strong, long-standing relationships. I enjoy building high-performing teams and helping people develop their careers.I’m hands-on, energetic, and good humoured, and I thrive in dynamic, challenging situations. I bring strong attention to detail, a commitment to meticulous brand execution and a sharp eye for business strategy and relationship building.I have had a broad career that has allowed me to develop expertise in- Marketing transformation- Brand strategy and management- AI-driven marketing- Digital marketing- Marketing technology- Marketing operations- Personal branding- Content strategy, thought leadership and campaigns- Social media strategy- Internal and change communication- Budget and project management; and- Sponsorships and partnerships.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.