Gem D.

Analytics Lead @VisitBritain

London, GB

Strategic analytics partner to product, content, and commercial, shaping strategic direction through proactive discovery, insight, and KPI modelling.• Anticipatory strategic thinking, horizon scanning and discovery - building measurement and experimentation frameworks to shift organisational prioritisation (e.g. identified AI search as emerging opportunity, defined measurement and influenced next FY roadmap priorities to generate actionable insight)• Partner with product, engineering and senior stakeholders to translate business needs and ambiguous product challenges into technical briefs, bringing cross-silo, end-to-end understanding of data capture and analytics delivery to uncover opportunity areas and translate findings to inform product and marketing prioritisation• Leading end-to-end digital analytics architecture, from initial measurement framework design to comprehensive data layer strategy and multi-platform deployment.• Behavioural segmentation projects and deep dives, identifying drivers of key success KPIs to inform experimentation roadmap and strategy (e.g. CVR)• Build and oversee data assets and reporting that fit the user and insight needs, ensuring teams can self-serve insight and uncover optimisation opportunities from BI solutions.• Act as senior digital analytics adviser, establishing KPI frameworks, implementation, best practice and governance while contributing hands-on where valuable.• Present visual storytelling (e.g. using BI tools like Power BI and Looker Studio) that that make insight intuitive and supports confident, data-led decisions• Line-manage and mentor analysts, building a high-performance culture focused on curiosity, experimentation and continuous improvement

University of York

Bsc, Psychology