Gemma E.
Senior Social Content Manager (Global Social Media Strategy) @the LEGO Group
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WORK HISTORY
Senior Social Content Manager (Global Social Media Strategy) @the LEGO Group
As the content management lead for Global Social, I am responsible for leveraging the wider brand vision to craft platform and content strategy for output across the LEGO Group\'s global social media accounts. This includes providing content and platform recommendations to aid campaign development; writing briefs that guide always-on creative workstreams; and working alongside editorial planning strategy, platform innovation and performance specialists to maximise opportunities for reaching key audiences.
EDUCATION
The University of Edinburgh
Master of Science - MSc, Clinical Animal Behaviour
MiniMBA
Brand Management
Royal Holloway, University of London
BA (Hons), English
MiniMBA
Marketing
ABOUT GEMMA E.
I am a highly creative digital professional with extensive experience developing social media strategies for high-profile brands, working cross-functionally to develop cohesive campaigns.I am skilled in building, developing and motivating highly engaged teams to produce, commission and curate topically relevant content to grow and engage social media communities.
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