Gemma Dunn

WORK HISTORY

EDUCATION

SKILLS

ABOUT GEMMA DUNN

As an experienced, dynamic and results-driven marketer, I fuel business growth through bold, innovative marketing and communication strategies. With over 25 years of experience driving impactful online and offline campaigns, I excel at crafting high-conversion copy and building robust brand ecosystems.Experienced in spearheading high-stakes projects and building strategic partnerships that deliver measurable results. My expertise spans launching and scaling brands, generating awareness, engagements, leads, and coverage, I am well versed leading high-impact commercial campaigns that drive sales and support lead generation to exceed performance targets. By leveraging cutting-edge campaign strategies, I have consistently increased traffic to digital platforms and physical events, optimised engagement, and elevated brand visibility.In recent leadership roles, I developed and executed marketing strategies that amplify brand affinity and drive sustainable growth. I meticulously analyse acquisition and retention campaigns to maximise KPIs, optimise conversions, and achieve business objectives. My focus is always on delivering results-driven marketing initiatives that influence and engage audiences effectively.Throughout my career, I have successfully navigated complex marketing landscapes, demonstrating commercial acumen and a strategic mindset. My hands-on approach has guided diverse cross-functional teams and ensured seamless collaboration with internal stakeholders, agencies, and third-party suppliers. I bring exceptional experience in orchestrating large-scale marketing, communication, PR, and event projects across various sectors.I thrive in high-pressure environments and am skilled at communicating with and influencing senior executives, colleagues, and partners to reach B2B and B2C markets. As a decisive and strategic leader, I have managed budgets of all sizes from modest to multimillions and led versatile teams ranging from small groups to large global and hybrid teams.I drive marketing and commercial initiatives that deliver tangible business outcomes. By conducting comprehensive audits of existing marketing activities, I make strategic recommendations and implement tactical plans that propel growth and elevate marketing performance.My sector expertise spans Aviation, Travel, Insurance, Higher Education, Life Sciences & Pharma, B2B, B2C, Accountancy, and Consumer markets. I have successfully collaborated with entrepreneurs, SMEs, and multinational corporations, providing strategic guidance and comprehensive marketing solutions.