Gemma Clapp
Social Media Account Director @Bwp
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WORK HISTORY
Social Media Account Director @Bwp
Marlow, GB
Social Media Account Director leading strategy, content, paid social, and account management for retail and wine clients.
EDUCATION
Solent University
BA (Hons) Magazine Journalism and Feature Writing, Journalism
SKILLS
ABOUT GEMMA CLAPP
Social Media Account Director at BWP Leading social media strategy, content, and paid social for B2C brands across retail, leisure and destination, and wine and tourism. Specialising in:🧠 Social media and content strategy Organic and paid social campaigns Copywriting, tone of voice, and storytelling Creative direction and content production🤝 Account leadership and client managementMy experience spans the agency world and in-house, working with both established global brands and fast-growing challengers. I shape strategy and creative around real audience behaviour, platform nuance, and clear commercial objectives.Much of my career has been in luxury hospitality and tourism, where I built deep expertise in brand storytelling and experience-led content—skills I now apply across retail, leisure and destination brands.I’m a trusted people and client lead, known for running complex accounts, building strong partnerships, and developing high-performing teams.Value I bring: clear strategy, strong creative, calm leadership, and social that works harder for brands.
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