Gemma Peakman
Head of Growth - Global Dtc @Nuzest Life
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WORK HISTORY
Head of Growth - Global Dtc @Nuzest Life
EDUCATION
Bournemouth University
Business Studies with Project & Operations Management , Business studies with project and operations management
SKILLS
ABOUT GEMMA PEAKMAN
Head of Growth Marketing | DTC & Ecommerce Scale | Performance CRO & RetentionI lead growth marketing for DTC ecommerce brands, building acquisition and retention engines that scale profitably.Experienced across paid media, CRO, lifecycle marketing, and analytics, with a strong track record of growing new customers while improving CAC, AOV, and LTV across the UK, US, AU & NZ.Hands-on with Meta Ads, Shopify, Klaviyo, Triple Whale, and Ai tools, translating customer behaviour and performance data into clear growth levers.I specialise in:Scaling acquisition without over-reliance on discountsImproving conversion through funnel, landing page, and offer optimisationIncreasing repeat purchase via lifecycle, subscriptions, and trial-to-LTV strategiesCommercial, data-driven, and focused on growth.
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