Gemma Greenhill Morgan
Marketing Strategist | Brand Builder | Founder | Mother
- Role
- Vice President of Marketing and Brand Communications at My Secure Advantage®
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Gemma Greenhill Morgan
Leading strategist with fifteen years of experience across agencies, in-house, and in the nonprofit sector. Specializing in brand strategy, communications + connections planning, audience definition + experience, content strategy, and social media strategy.
Experience
Vice President of Marketing and Brand Communications
Jul 2025 — Present · Sacramento, CA, US
Oversee brand identity and messaging to build trust and distinction in the B2B benefits space to prospective and existing clients (74% of the Fortune 100).Lead marketing strategy and brand positioning to make MSA the trusted authority in financial well-being, driving brand growth, revenue, and client engagement.Collaborate with Data, Product, Growth, and Executive teams to align messaging and launch strategies for MSA\'s financial well-being solutions.Translate complex financial topics into clear, impactful stories that connect real-world outcomes to business value.Architect and execute multi-channel campaigns that highlight product benefits and strengthen value propositions to target audiences.Drive measurable growth through targeted content, lead generation, and conversion strategies that improve pipeline velocity and marketing-sourced revenue.Report on key success metrics including MQLs, SQLs, CPA, marketing-sourced revenue, and digital engagement to inform strategy and investment.Build and lead a high-performing marketing team focused on creativity, accountability, and continuous improvement.Executive voice for marketing performance, aligning stakeholders on ROI, campaign impact, and long-term growth vision.
Education
Academy of Art University
MFA, Fashion/Apparel Design
2005 — 2008
Nottingham Trent University
BA, Fiber, Textile and Weaving Arts
2002 — 2005
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