Gemma Flanagan
Head of Shopper Marketing @KP Snacks
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WORK HISTORY
Head of Shopper Marketing @KP Snacks
EDUCATION
University of Derby
Bachelor’s Degree, Marketing and Business Management
SKILLS
ABOUT GEMMA FLANAGAN
A Proven Omnichannel Shopper Marketing & Connected Commerce Senior Leader with a demonstrable track record for delivering iconic shopper marketing campaigns and driving incremental growth and profit across the premium FMCG arena inc: PepsiCo, Nestle Purina, United Biscuits and Kraft Foods.I bring a strong mindset and a passion for understanding how shoppers engage across physical and digital touchpoints with a consumer-first, data-driven mindset. I’ve led end-to-end shopper strategies that connect brand purpose with retailer priorities, activating cohesive plans across e-commerce, in-store, media, and digital platforms. I have led integrated commerce led campaigns bringing teams together across organizations including E-commerce, Brand Marketing, Insights and Shopper marketing, to deliver End to End ‘Shopper First’ and ‘Shoppable’ campaigns at every touchpoint of a connected journey. I have extensive firsthand experience of working with media agencies and building seamless relationships across different agency such as creative commerce, insights, retail data. An inclusive, energetic, Fun and results driven Line Manager with strong skills to develop & coach individuals /teams. Great stakeholder management skills gained by strong interpersonal skills.
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