Gemma Cassin
Head of User Interactions & Engagement @Santander UK
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WORK HISTORY
Head of User Interactions & Engagement @Santander UK
Milton Keynes, GB
EDUCATION
University of Bedfordshire
PRINCE2 Foundation and Practitioner
The Institute of Promotional Marketing
Diploma
Milton Keynes College
BTEC Level 3 Extended Diploma
ABOUT GEMMA CASSIN
Strategic, innovative and commercially astute, I’m a senior communications and marketing leader with over 15 years’ experience delivering digital transformation, user-first product strategies and high-impact brand growth across global markets. With a strong track record in financial services, SaaS and the automotive industry, I combine data-driven insight with a passion for crafting meaningful customer experiences that fuel acquisition, engagement and loyalty. At Santander UK, I’ve been party to the evolution of Santander Navigator, from strategic planning to UX design and engagement strategy - securing landmark partnerships with government departments and driving measurable uplifts in retention, conversion and satisfaction. I’ve led cross-functional teams, influenced public policy, and implemented commercial strategies that deliver on both top-line growth and customer value. Whether it’s shaping a new SaaS brand, embedding Salesforce into global ecosystems, or launching innovative affiliate programs, I bring a blend of creativity, commercial focus, and stakeholder alignment to every challenge. I’m open to global leadership roles in marketing, growth strategy, digital innovation or product engagement - particularly within purpose-driven organisations or high-growth sectors.
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