Gem Pham

Marketing Specialist @ApplyBoard

Toronto, ON, CA

Leading the planning and execution of strategic marketing programs to support the growth of ApplyBoard’s partner schools, banks, aligning strategies and initiatives with sales priorities and company objectives.Developing engaging, audience-specific business to business (B2B) and business to consumer (B2C) focused content including flyers, blogs, email campaigns, school and destination materials, website copy, pitch decks, social media and more. Collaborating with other members of the larger sales & marketing team, including but not limited to regional sales, growth marketers, webinar, events, video, graphics, social, and communications teams, to execute new and ongoing partner school marketing programs, and develop supporting assets, such as graphics, videos, webinars, landing pages and social campaignsWorking closely with the sales team and growth marketing managers to develop relevant messaging, sales promotions, and marketing activities to create interest in assigned partner schools. Champion ApplyBoard’s marketing and content experimentation culture by evolving processes and frameworks aimed at making a full-funnel impactTracking the right metrics, analyze data, and deeply understand our sales and customer journeys. Become the Subject-matter & go-to-market expert for the assigned partner school portfolio Assisting with outreach to prospective school partners through the development of multi-touch/multi-channel programs as assigned including emails, pitch decks, and materialsMonitoring performance by providing key insights and best practices to the team through measurement and reporting

Sunway College

Bachelor’s Degree, Business Studies

Seneca Polytechnic

Advanced-Diploma Business Administration Marketing, Marketing

CMU College of Makeup Art & Design

Comprehensive Make-up artist, Make-Up Artist/Specialist

Seneca Polytechnic

Post-grad of Event Marketing, Marketing