Geetika Gahlot
Blockchain Growth Since 2017 | Expert in Web3 GTM, User Acquisition & Adoption | ~10 years Experience in Marketing, Community, Events, Content.
- Role
- Marketing Advisor at Hash Case
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Geetika Gahlot
Over 10 years of experience in Product marketing, Strategic Partnerships, community and events. Blockchain marketer since 2017, I have proven track record of Driving Go-to-Market Success, Enhancing Adoption and Facilitating Web3 User Acquisition. I was previously the Head of Marketing at Sarva Labs, where I oversaw the marketing and communication efforts for multiple Web3 products, including a Level 1 blockchain (MOI) and a hybrid Web3 data management platform (MOI Bit), as well as a digital assets marketplace (Mint Valley). My responsibilities included-Developing and executing Go-To-Market (GTM) strategies to enhance product awareness, drive customer acquisition, and foster revenue growth-Spearheading the content marketing strategy to achieve marketing goals by creating compelling and informative content that captivated, educated, and converted target audiences into loyal customers-Demonstrating proficiency in various digital marketing channels and strategies that were essential for effectively reaching and engaging the Web3 audience. I leveraged my expertise in SEO, social media marketing, influencer partnerships, and community management to generate awareness and drive adoption. Throughout my career, I have successfully built vibrant online and offline communities, identified brand advocates, and nurtured community leaders. Additionally, my skills encompass project planning, program management, and remote team leadership. I have extensive experience in conceptualizing and executing digital marketing campaigns, focusing on performance marketing, conversion optimization, and online customer acquisition. In my previous role as a digital consultant, I led a virtual team of 12 professionals, including UI/UX designers, developers, and digital marketers, during my 3.5-year tenure. I successfully completed projects for well-known brands like ToneTag, Hiree, B.PAC (Bangalore Political Action Committee), Edu Is Fun, Bangalore Book Festival 2014, and Mocha (Bangalore). I am always open to connecting with former colleagues, managers, or individuals with creative insights. Please feel free to reach out to me if you would like to connect.
Experience
Marketing Advisor
Nov 2023 — Present
Education
Guru Gobind Singh Indraprastha University
Bachelor of computer application, Computer Science
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