Geetika Sharma
Senior Frontend Engineer (9+ Yrs) | Growth & Activation Lead | React, TypeScript, Angular | Web Performance & Architecture | Bay Area
- Role
- Senior Software Engineer at BILL
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Geetika Sharma
Frontend Developer with 9 years of experience building and shipping production software across fintech and IoT domains. I specialize in JavaScript, TypeScript, React, and Angular, with a strong focus on performance, scalability, and clean UI architecture.At BILL, I worked on customer signup and onboarding flows used by 100k+ users, helping improve conversions through thoughtful UX, performance optimizations, and data-driven experimentation. I enjoy breaking down complex workflows into reusable components and building interfaces that feel fast, intuitive, and reliable—even under tight deadlines.I’m particularly passionate about component-driven development, micro-frontends, and design systems, and I’ve spent a lot of time improving test automation and observability (Datadog) to make releases safer and faster. I like working closely with product, design, and backend teams in Agile environments—whether that’s daily standups, system design discussions, or iterating quickly based on real user data.
Experience
Senior Software Engineer
Nov 2023 — Present · San Jose, CA, US
Engineered the end-to-end customer onboarding and activation funnel for a financial SaaS serving 100k+ users, directly driving a 20% increase in signup conversion through rigorous A/B testing and UI optimization. • Optimized onboarding performance, reducing page load time from ~15s to ~2.5s by improving asset management and server calls. • Expanded automated test coverage from 30% to 85% and improved accessibility across signup flows.• Refactored complex signup flows into reusable Micro-frontends and shared sub-flows, enabling the same components to be used across onboarding and product discovery workflows.• Improved observability by building Datadog dashboards, monitors, and alerts across signup/setup and experiment workflows significantly reducing detection and resolution time.• Implemented AI-powered UI workflows using Figma MCP to auto-generate React boilerplate, reducing development time and accelerating UI experimentation.
Education
University of Florida
Master's degree, Computer Science
2014 — 2016
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