Geetika Shah
Senior Product Manager @Tulip
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WORK HISTORY
Senior Product Manager @Tulip
Leading the strategic vision, roadmap, and direction for Tulip\'s flagship product Clienteling and Appointments driving substantial revenue growth exceeding $20M in ARR- Driving key customer engagement campaigns, including post-purchase experiences, by leveraging Generative AI (Google\'s Vertex AI and Tulip\'s Prompt Engine) to craft highly personalized messages for customers. These campaigns feature personalized greetings, store event notifications, new collection announcements, and promotional offers—enhancing engagement, boosting retention, and increasing conversions by 50% driving long-term loyalty- Leading the cross-platform strategy by overseeing the transition of our iOS app to a unified solution that seamlessly serves iOS, Android, and web users, thereby expanding our market reach to Android and web audiences.My experience extends beyond Clienteling at Tulip. Previously, I successfully scaled a B2B SaaS WMS/OMS, managing operations for multiple square foot facilities and SKUs.
EDUCATION
Maharshi Dayanand University
Bachelor of Technology (B.Tech.), Computer Science
Delhi School of Economics
Master of Business Administration (M.B.A.), International Marketing
SKILLS
ABOUT GEETIKA SHAH
Strategic and results-driven Senior Product Manager with a proven track record in building SaaS products that enhance customer experiences and drive significant business outcomes. I am passionate about leveraging data-driven insights, cutting-edge AI technologies, and intuitive design principles to empower users and optimize product adoption.Currently leading the Clienteling Product at Tulip, a solution that generates over $20M ARR by enabling retail associates to deliver personalized customer experiences and drive 50% higher conversions. I am also pioneering the integration of Generative AI and Agentic AI to streamline personalized messaging for associates, enhancing efficiency and enabling them to focus on higher-value customer interactions.My approach blends a bias for action with a strong focus on iterative learning, ensuring that every product evolution addresses customer needs while maintaining operational excellence. With deep expertise in eCommerce, retail technology, and CRM platforms, I am adept at translating complex customer requirements into actionable roadmaps that fuel growth. I excel in cross-functional collaboration, aligning stakeholders around a shared vision, and driving impactful product strategies that scale.
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