Geetha P.
Director / Principal Product Leader | Digital Strategy | Revenue Growth & Operational Efficiency | Problem-Driven Product
- Role
- Ux Manager at Norfolk Southern
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Geetha P.
Problem-driven product leader with 15+ years of experience defining digital strategy and building products that increase revenue, reduce operational cost, and drive sustained user engagement. Known for identifying high-impact problems, translating insights into actionable roadmaps, and partnering cross-functionally to deliver measurable outcomes across consumer, DTC, healthcare, and enterprise platforms.
Experience
Ux Manager
Aug 2025 — Present
Managed and supported designers across two enterprise rail operations platforms (TYES, ITMS) supporting mission-critical logistics and operations.• Led modernization of legacy systems to improve efficiency, workflows, and data visibility for operational users.• Introduced problem-statement-driven discovery, improving backlog quality, prioritization, and cross team alignment.• Partnered closely with Product and Engineering leadership to elevate UX maturity across complex platforms.
Education
Miami University
MIS, Computers
2002 — 2006
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