Geetha P.

Director / Principal Product Leader | Digital Strategy | Revenue Growth & Operational Efficiency | Problem-Driven Product

Role
Ux Manager at Norfolk Southern
Location
Miami, FL, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Geetha P.

Problem-driven product leader with 15+ years of experience defining digital strategy and building products that increase revenue, reduce operational cost, and drive sustained user engagement. Known for identifying high-impact problems, translating insights into actionable roadmaps, and partnering cross-functionally to deliver measurable outcomes across consumer, DTC, healthcare, and enterprise platforms.

Experience

  1. Ux Manager

    Norfolk Southern

    Aug 2025 — Present

    Managed and supported designers across two enterprise rail operations platforms (TYES, ITMS) supporting mission-critical logistics and operations.• Led modernization of legacy systems to improve efficiency, workflows, and data visibility for operational users.• Introduced problem-statement-driven discovery, improving backlog quality, prioritization, and cross team alignment.• Partnered closely with Product and Engineering leadership to elevate UX maturity across complex platforms.

Education

  • Miami University

    MIS, Computers

    2002 — 2006

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Geetha P. — Ux Manager at Norfolk Southern in Miami, FL, US | Unifers