Geeth Kiran

About Geeth Kiran

I have an undergraduate degree from BITS Pilani’11, and an MBA from IIM Calcutta’15. I have 12 years experience across marketing, sales and analytics. My expertise lies in brand & consumer marketing having handled brands like Classmate (Stationery @ ITC), Almond & Anmol Hair Oils ( Hair Care @ Dabur) and Protinex (Nutrition @ Danone). At Google, I\'ve been working as a Search Specialist for the last 2.5 years, helping build the search ads strategy for US Retail clients. Below are some of the key marketing areas where my expertise lies:Brand Building & Brand Management-Held end-to-end business ownership of brand strategy and execution, consistently delivering against annual brand and business KPIs-Crafted brand positioning and messaging to drive consumer relevance, including the creation of TVCs and digital films. Growth Marketing-Managed P&L, controlling media and promotion budgets to deliver key financial metrics, including net sales, gross and net contribution, and margin percentages-Consistently delivered value growth, including a 12% growth at Dabur and 25% growth at ITC-Led a significant brand turnaround at Danone, driving growth from -9% in 2019 to +21% in 2021, while also gaining market share and increasing new customer acquisition rates.Go-to-Market Strategy & Execution-Led end-to-end new product development, from consumer need-gap identification and concept testing to production, launch planning, and market delivery-Developed and executed Go-to-Market strategies for new product launches and line extensions -Created and implemented integrated marketing plans, incorporating ATL and BTL activities to enhance brand equity and salience. Digital Marketing & Innovation-Launched and scaled digital platforms, including e-commerce portals (classmateshop.com, scaled to 1M+ users/month) and mobile applications, driving user adoption and engagement-Leveraged influencer marketing through celebrities, creators, and KOLs to drive product adoption and brand reach-Spearheaded digital innovation, including the launch of tools like the Immunity Calculator and India\'s first Quality of Life Tool, demonstrating a commitment to building a service ecosystem for consumers. Cross-Functional Leadership & Stakeholder Management-Effectively collaborated with cross-functional teams, including Sales, Research, Science, PR, Legal, Corporate Communications, and external agencies (creative, digital, media)-Guided creative development and activations, working closely with agency partners to ensure alignment with brand strategy.

Experience

1. Digital Marketing

   Google

   Aug 2022 — Present · Bengaluru, IN

   Responsible for Ads Marketing Strategy of large Retail clients in USAKey Achievements-Develop a full funnel marketing playbook for $450M clients, growing at >25%, across search, shopping and video ads-Drive product adoption for Broad Match, PMax, Omni Bidding, Value-Based Bidding-Unlocked $XXM revenue via Geo-experiments, A/B testing, Conversion Uplifts and Pre-Post analyses-Implement campaign best-practices across Audiences, Targeting, Creatives, Bids & Budgets

Education

• Indian Institute of Management, Calcutta

  Master of Business Administration - MBA

  2013 — 2015