Geetanjali Prasad
VP Marketing & Growth, GNFZ | Founder, Pursuit of Extraordinary | GenAI, Marketing & Creative Strategist | AI-driven design & branding expert
- Role
- Vice President, Marketing & Growth at Global Network For Zero
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Geetanjali Prasad
Spent two decades of working full time, the first half as a journalist and the second as a marketer. My enthusiasm for exploring and practicing Generative AI tools in various areas of my work has given me extra wings and led me to launch my own AI led marketing and design studio Pursuit of Extraordinary.I also lead global marketing and growth strategies for Global Network for Zero (GNFZ) enabling businesses to accelerate to its net zero emissions target. Additionally - brand marketing, PR, storytelling, business, market & community development, public speaking and curating & executing GNFZ\'s leadership events, all fall under my responsibility.As part of the extended GNFZ community, I have been active in leading marketing campaigns and designing strategies for organisations like Goldi Solar - one of India\'s top solar manufacturing companies, TRST01 - a Web3 led climate technology company, WHEELS Global Foundation - a community service driven non profit run by IIT alumni from around the world and SRK Exports - one of the world\'s top 10 diamond manufacturing companies and also the world\'s first fully Net Zero diamond company.Prior to GNFZ, I was part of the International Product Marketing team at US Green Building Council (USGBC) & Green Business Certification Institute (GBCI) responsible for developing and credentialing the world’s leading green building rating system LEED.I moved full time to brand marketing after a decade\'s experience as a television journalist and creative director to bring a fresh perspective in marketing and offer a unique brand presence through the intersection of creative storytelling and engaging marketing & communications strategies. As a television professional, I have had a chance to work as a creative director, writer and presenter for brands like NDTV, Bloomberg, TV 18, Star Network on programmes in varied genres. I launched Pursuit of Extraordinary (POE) to explore what’s next in the intersection of creativity and GenAI. POE is my lab for prototyping new content workflows, experimenting with AI tools, and crafting agency-quality campaigns for brands that want to lead—not follow. Being an avid reader and researcher, I have been able to stay on top of things in the professional sphere. My interests also include art, travel, adventure sports and animal welfare. Driven by eternal curiosity to learn everything under the sun, I consider myself a jack of all trades but also master of some. And I might just even learn rocket science one day!
Experience
Vice President, Marketing & Growth
Aug 2022 — Present · Mumbai, IN
Amid The Global Network for Zero’s extensive expansion and outreach, I plan, steer and execute business and content development campaigns. As both a strategist and a content creator, I am involved in every part of the marketing, business development and expansion processes: leading teams, events, creative, recruitment, and community outreach and partnerships. From conception to execution, I oversee various campaigns to expand the Network’s impact.• Lead the development of marketing strategies and creative content for all our on-line and off-line marketing campaigns for branding, positioning and growth.• Lead business and relationship development in APAC, MENA and Europe regions for onboarding clients, partners, reviewers and advocates.• Responsible for networking and business development by identifying and participating at relevant events in India and internationally. • Lead marketing campaigns and creative content development for partner organisations such as TRST01, WHEELS Global Foundation and Sow & Reap.
Education
Times School of Journalism (Times of India Group), New Delhi
Post Graduate Diploma, Journalism
2005 — 2006
Jesus and Mary College, Delhi University
BA (Hons), History
2002 — 2005
MICA | The School of Ideas
Advanced Certificate in Digital Marketing & Communications, Digital Marketing & Analytics
NMIMS CDOE
Post Graduate Diploma in Business Management , Marketing Management
Skills
- English/ Hindi Anchoring for Television and Live Events
- Television
- Interviews
- Video Production
- Television Production
- Broadcast
- Live Events
- Screenwriting
- Journalism
- Storytelling
- Entertainment
- English Language Writing on Entertainment and Lifestyle
- New Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.