Geetanjali Dhillon

Chief Marketing Officer @XPRIZE

Los Angeles, CA, US
EMAILS
g••••••••@xprize.org
MOBILE NUMBERS
+13•••••••02

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WORK HISTORY

Nov 2024 — Present

Chief Marketing Officer @XPRIZE

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Leading the transformation of XPRIZE\'s global marketing and brand strategy at a pivotal moment for the Foundation. Architecting a modern marketing organization from the ground up, launching the Foundation\'s first-ever Impact Campaign, and building the storytelling infrastructure that connects XPRIZE\'s moonshot mission to the donors, partners, and audiences who need to believe in it.XPRIZE doesn\'t just solve problems, it reframes what\'s solvable. My mission is to make sure the world knows that.

EDUCATION

N/A

UCLA

Bachelor's degree, Political Science, International Relations

N/A

Southwestern Law School

Juris Doctor

SKILLS

Start-UpsCreative DirectionStrategic PartnershipsFilmOnline Media ManagementMobile MarketingDigital MarketingSocial NetworkingUser ExperienceContent StrategyMarketing StrategyTelevisionStrategyOnline MarketingContent DevelopmentEntertainmentSEOAudience DevelopmentNew Media StrategySocial MediaOttContent MarketingSvodManagementSocial Media MarketingNew MediaLeadershipMarketingMobile ApplicationsDigital MediaDigital StrategyGlobal LeadershipBrand Development

ABOUT GEETANJALI DHILLON

Some careers follow a path. Mine follows a question: What does it look like when the playing field is actually level, and who builds that world?I started my career as a civil rights attorney. Then I led a foundation dedicated to equalizing the legal profession for attorneys of color, aligning complex stakeholders around a shared vision of justice. That season taught me something I\'ve never let go of: real change requires both imagination and architecture. The vision to see what could exist, and the operational rigor to actually build it.Twenty years in media taught me the rest. At Sony, Funimation, AMC, and Jaman, I transformed marketing organizations, pioneered digital film distribution before streaming had a name, and built storytelling systems that moved audiences and drove growth. I learned how brands become movements, and how aligned teams build what hasn\'t existed before.Now, as CMO of XPRIZE, I\'m doing what I\'ve always done - at the highest possible stakes. I\'m reimagining how the world\'s leading incentive competition foundation tells its story: architecting a modern marketing organization from the ground up, launching the Foundation\'s first-ever Impact campaign, deepening donor engagement, and driving strategic clarity across the business.XPRIZE doesn\'t just solve problems. It reframes what\'s solvable. That\'s the story I\'m here to tell, the organization and infrastructure I am building, and the mandate I take seriously every day.A thread that runs through all of it: I synthesize complexity. Whether translating civil rights law for communities who needed to understand their power, decoding the economics of global entertainment for executive teams, or making the science of moonshot competitions legible to the donors and audiences who need to care - I take the dense and make it digestible. In a world drowning in information and desirous of meaning and connection, that work has never mattered more.Across three decades and three very different worlds, my leadership has been built on the same foundation: see what others miss, align people around a bold shared purpose, and build with both vision and rigor. I am biased toward action, grounded in human dignity, and convinced that the most consequential work - for all of us - is still being imagined. I\'m particularly curious about what becomes possible when AI amplifies human insight rather than replacing it - and exploring how that changes the work of building movements, scaling ideas, and telling stories that stay with us.

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