Geetanjali M

EY | Brand Voice and Storytelling | Reputation and Thought Leadership | Social Media Content Strategy

Role
Assistant Director at EY
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Geetanjali M

I am a strategic content leader, storyteller, and digital marketing strategist with 15 years of experience driving B2B and B2C brand growth through impactful storytelling and integrated campaigns.I specialize in content strategy, brand storytelling, social media marketing, influencer engagement, and thought leadership, crafting narratives that build trust, drive engagement, and deliver measurable business outcomes.At EY GDS Content Services, I currently lead cross-functional content squads that partner with global clients across finance, consulting, and technology sectors. My work blends data-driven insights, audience analytics, and creative execution to produce high-performing campaigns that move the needle.Core Expertise- B2B & B2C Content Strategy | Digital Marketing | Brand Positioning- Thought Leadership & Executive Branding | Social Media Strategy- SEO, Analytics & ROI Measurement | Influencer & Community Marketing- Integrated Campaign Management | Storytelling Across Digital Platforms- Cross-functional Leadership | Change & Editorial ManagementI believe powerful stories can bridge insight and emotion, turning marketing into momentum. Whether scaling a personal or organization\'s brand presence, launching a service/product, or building digital influence, I bring clarity, creativity, and consistency to every project. Outside work, I’m a girl mom, a trained Odissi classical dancer, passionate about travel, art, and lifelong learning. Always open to meaningful conversations, drop a “Hi!” to connect! https://app.aperian.com/share/profile/a01ed809-9cd0-4c8b-84d6-2a0dfc4b5c57

Experience

  1. Assistant Director

    EY

    Aug 2023 — Present · Gurgaon, IN

    Thought-leadership Content and SoMe Lead Competency Lead, Regional Lead, Counselor

Education

  • Indian Institute of Management, Lucknow

    General Management Program For Executives

  • Bharath Institute Of Science And Technology

    Bachelor of Technology - BTech, Industrial Biotechnology

    2005 — 2009

  • Orissa University of Agriculture and Technology

    High School Diploma, 11 and 12 Grade - Science

    2003 — 2005

  • DAV Schools Network

    Grades Lower Kinder Garten to 10, CBSE

    1991 — 2003

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Geetanjali M — Assistant Director at EY in Gurugram, HR, IN | Unifers